

The Indian retail fashion market is seeing the fierce competition between two giants, namely Reliance Retail in a tie-up with Shein and Zudio of Tata Group. Both brands warm up for dominance in the value-fashion segment of trade as they try to win the hearts and wallets of budget-conscious shoppers. This blog explores strategies, market performance, and future prospects for the two contenders.
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The battle between Reliance Shein and Tata Zudio has started in the affordable fashion segment. They have taken different strategies to win over market share as the Indian consumer’s preference is changing in a big way. While Reliance is banking on its partnership with Shein apart from investing in technology, Zudio is girding up its loin for rapid expansion backed by affordable pricing. The next few years are going to be very important for both brands to emerge as leaders in this competitive landscape.