Instamojo – The Ultimate E-commerce Tool

Are you searching for an effective tool that can help scale your online business? Instamojo might just be the answer you are looking for. Instamojo assists small businesses and entrepreneurs in selling their services and products with ease. You can now run your own online store with features like simple online payments and a well-designed template. Let’s find out why Instamojo holds the title of the ultimate e-commerce platform.

What is Instamojo?

Sampad Swain, Aditya Sengupta, Akash Gehani, Ankur Sharma, and Harshad Sharma established Instamojo in 2012. The concept that this company’s founders possessed was basically making it easier for small businesses and individual creators to sell products over the internet. The founders pushed the mantra of enabling small businesses to set up and operate online stores with ease and did that by providing all the tools under the same roof.

From day one, Instamojo sought to add value by making basic things such as an intuitive website builder, payments or smart landing pages simple and easy for every business. It even enables sellers to display items, take orders, receive payments, and ship goods—all from one platform.  Today, Instamojo is a household name, enabling millions of small businesses and independent entrepreneurs to kickstart, run, and grow their online businesses successfully.

Features of Instamojo

Online Store Builder

Instamojo offers a straightforward online store builder that anyone can understand. You can set up your store in a jiffy even if you do not possess any technical know-how. Several themes are provided by the platform that match with your brand. You may further personalize your store by incorporating pictures, altering colors and much more. As the stores are mobile optimized, customers can have a pleasing experience irrespective of the type of device in use.

Payment Solutions

Instamojo comes with an array of over 100 payment options featuring credit/debit cards, net banking and UPI. Along with these features, you can generate payment links to send to clients or integrate pay buttons within your website. Your clients’ trust is assured as the platform guarantees safe processes during transactions.

Shipping Integration

Instamojo works with shipping partners such as Shiprocket and Pickrr. This enables convenience, as shipping is not done elsewhere but from your own dashboard. You can make arrangements for pickups, print shipping labels, and trace deliveries, which simplifies order completion.

Marketing Tools

Instamojo provides business marketing tools such as:

• SEO Tools: Helps get a higher ranking for your store over search engines.
• Email and SMS Marketing: Enable you to market to potential clients as well as keep your existing customers informed.
• Social Media Integration: lets you share your products directly to your social media accounts.

These tools assist in reaching a wider audience and engaging with customers effectively.

Customer Relationship Management (CRM)

Instamojo has all CRM-related facilities and features to assist in managing customer interactions. You can monitor customer orders, send out customized messages, and respond to questions. This comes in helpful in cementing good relations with the customers.

Analytics and Reporting

It is rather impossible to know how a person runs his business if there are no measurable goals. Instamojo offers analytics tools to measure performance, such as volumetric sales, observe the activity of visitors on the page, and determine which products are the most popular. This data can be used to make smarter business decisions.

App Integrations

For additional features and to spearhead your store’s functionalities, there are app integrations at Instamojo. Features such as live chat, popups and email marketing can be leveraged to enhance customer interactions and make the process more efficient.

Custom Domains and SSL Certificates

You can create a unique brand by connecting a custom domain to your store, which establishes credibility for your business. Instamojo also offers free SSL certificates, which ensure that the website is safe for its customers.

Support and Resources

Instamojo has customer service that will resolve any issues or questions you may have. Other than that, blogs, educational videos, and ‘how to use’ webinars are examples of resources that help you to better utilize the features of the platform.

Instamojo Pricing

Instamojo offers a range of services to help businesses sell online, each with its own pricing structure. Here’s a simple breakdown:

Online Store Plans

Instamojo provides two main types of online store plans:

• Free Plan: This plan allows you to create an online store without any setup or monthly fees. However, certain advanced features may not be available.
• Premium Plans: For more features, Instamojo offers premium plans:
  • Starter Plan: Priced at ₹3,999 per year, it includes additional features like custom domains and premium themes.
  • Growth Plan: At ₹9,999 per year, this plan offers more advanced features and lower transaction fees.

Transaction Fees

When you make a sale through Instamojo, a transaction fee is applied:

• Physical Goods:
  • Free Plan: 5% of the transaction amount plus ₹3 per transaction.
  • Growth Plan: 2% of the transaction amount plus ₹3 per transaction.
• Digital Goods: A higher fee of 5% plus ₹3 per transaction is charged due to additional services like file hosting.

Please note, an 18% GST is added to the transaction fee. For example, on a ₹1,000 sale under the Growth Plan, the fee would be ₹23 plus GST, totaling ₹27.14. You would receive ₹972.86 in your bank account.

Payment Gateway Services

If you’re using Instamojo’s payment gateway on your own website:

• Standard Pricing: 2% plus ₹3 per transaction for most payment methods.

There are no setup or maintenance fees for the payment gateway service.

Additional Services

Instamojo also provides other products, like shipping integration and marketing solutions. Some of these may have additional fees, depending on the target market for the business.

Final Words

Instamojo is a great tool for your business. Building online retail stores, processing payments, and shipping—all the metrics required are offered in one package. Small businesses like to use it mainly because of its straightforward pricing and useful features. Instamojo indeed makes online selling very easy.