How To Use A QR Code To Convert Customers & Drive Online Sales

QR codes are a fantastic way to drive customers to your website, but it’s crucial to know how to make the most of them if you want to maximize conversions and drive online sales. After all, a QR code won’t do much good if nobody sees it – or if it doesn’t lead to a high-quality landing page. Thankfully, there are some tried-and-tested strategies you can employ to ensure that your QR codes are converting customers at breakneck speed.

Keep reading to learn about these strategies and how you can incorporate them into your marketing strategy to drive your online traffic and sales.

Use QR Codes in Print Ads

Placing QR codes in print ads is a fantastic way to combine digital and traditional marketing strategies. It’s also extremely easy to accomplish: simply use a designated tool like the Adobe Express QR code generator to create a QR code that leads to a specific landing page. Then, include this QR code in the visuals you create for your print ads.

To maximize the effectiveness of QR codes in print ads, they need to be the right size. Don’t make them too small, as this can make it difficult for people to scan them, or perhaps not be noticed at all. It’s also important to place them in a part of the ad that naturally draws the eye to maximize the number of people who open them. On the other hand, make sure they don’t take over the print design: you still want what you’re advertising to be front and center, so people know what they’re scanning onto.

Print ads have been around for a long time, but this doesn’t mean there’s no room for innovation. By including QR codes in your promotional material, you can blend your digital and physical marketing efforts to great effect, and turbocharge your sales.

Include QR Codes in Product Packaging

Not all QR code placements need to cost you an arm and a leg. An important factor that separates successful startups from those that fail is that the former make the most out of every penny they have. A creative way to do this is to retarget customers who’ve just bought from you by including QR codes in their product packaging.

This strategy works for several reasons. First, since the customer just received an item from you, your brand and products are already on their mind. This is a great time to get them to think about making a follow-up purchase or buying with you again in the future. Moreover, this strategy costs very little: you would have had to pay the cost of packaging anyway, so you might as well throw in a QR code.

By encouraging existing customers to make repeat purchases, you can build brand loyalty over time and increase customer lifetime value.

Target Customers With Out-of-Home Advertising

Out-of-home advertising is everywhere, to the point that we often don’t even notice it. Whether you’re on a bus, driving on a highway, or simply walking along a street, you’ll likely run into one or two ads by brands looking to promote their products or services.

Thanks to their reach, out-of-home ads are a fantastic opportunity to put your QR code in front of as many eyes as possible. Moreover, this marketing channel gives you plenty of flexibility in terms of targeting customers within a specific geographical area, since you get to pick where to set up your ads. You can even target more narrow demographics within a localized area. For example, if you want to sell to businesspeople, you might place your ads in train stations and other public transport areas to catch the eyes of local commuters in the morning and late afternoon.

By strategically placing QR codes in your out-of-home ads, you’ll be attracting the attention of anyone who walks by. Utilize the physical traffic in a particular, relevant area to increase your digital traffic.

Build a Great Landing Page

No matter how well you advertise your QR codes, their success will hinge on whether or not the landing page they lead to is good enough to convert visitors into customers. When done right, these web pages can contribute massively to your online sales.

There are a few factors to consider when building a landing page. The first is a strong call to action: your landing page must encourage visitors to either make a purchase or sign up with your company. You should also provide them with an incentive to take these actions. This might be in the form of a discount, a freebie, or a downloadable piece of information they’re looking for.

Lastly, make sure your cybersecurity is up to scratch. Customers are understandably wary about giving away their email addresses and other contact information online, so make the necessary cybersecurity investments to ensure that they stay protected when accessing your landing page. Then, make sure you’ve advertised your digital safety measures to reassure potential customers.

Elevate Your Business Marketing With QR Codes

Among the biggest challenges businesses face is growing traffic on their sites. While most marketers turn to SEO and paid ads to achieve this goal, using QR codes is an underrated strategy for getting people to visit a web page. In this piece, we’ve just given you some ways to make the most out of your QR codes. And really, it’s not that complicated. Here’s what you have to do:

• Use QR codes in print ads.
• Use QR codes in product packaging.
• Use QR codes in out-of-home ads (e.g. billboards).
• Use QR codes that direct to great landing pages.

So long as you’re placing QR codes at every feasible opportunity and making sure they lead to valuable landing pages, you can adopt them widely into your own marketing strategy to convert more customers and boost your overall sales numbers.